Deprecated: Creation of dynamic property ACF::$fields is deprecated in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/includes/fields.php on line 136 Deprecated: Creation of dynamic property acf_loop::$loops is deprecated in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 26 Deprecated: Creation of dynamic property ACF::$loop is deprecated in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/includes/loop.php on line 270 Deprecated: Creation of dynamic property ACF::$revisions is deprecated in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/includes/revisions.php on line 413 Deprecated: Creation of dynamic property acf_validation::$errors is deprecated in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/includes/validation.php on line 26 Deprecated: Creation of dynamic property 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Implicitly marking parameter $autowiring as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/vendor_prefixed/dependency-injection/php-di/php-di/src/Definition/Source/DefinitionArray.php on line 33 Deprecated: ElementorDeps\DI\Definition\Source\DefinitionNormalizer::normalizeRootDefinition(): Implicitly marking parameter $wildcardsReplacements as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/vendor_prefixed/dependency-injection/php-di/php-di/src/Definition/Source/DefinitionNormalizer.php on line 42 Deprecated: ElementorDeps\DI\Proxy\ProxyFactory::__construct(): Implicitly marking parameter $proxyDirectory as nullable is deprecated, the explicit nullable type must be used instead in 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(This message was added in version 6.7.0.) in /home/.sites/685/site2987125/web/vivid/wp-includes/functions.php on line 6114 Deprecated: Elementor\Controls_Stack::get_active_controls(): Implicitly marking parameter $controls as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/base/controls-stack.php on line 353 Deprecated: Elementor\Controls_Stack::get_active_controls(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/base/controls-stack.php on line 353 Deprecated: Elementor\Controls_Stack::get_style_controls(): Implicitly marking parameter $controls as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/base/controls-stack.php on line 800 Deprecated: Elementor\Controls_Stack::get_style_controls(): Implicitly marking parameter $settings as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/base/controls-stack.php on line 800 Deprecated: Elementor\Elements_Manager::create_element_instance(): Implicitly marking parameter $element_type as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/managers/elements.php on line 70 Deprecated: Elementor\Element_Base::__construct(): Implicitly marking parameter $args as nullable is deprecated, the explicit nullable type must be used instead in /home/.sites/685/site2987125/web/vivid/wp-content/plugins/elementor/includes/base/element-base.php on line 1573 Deprecated: Elementor\Repeater::__construct(): Implicitly marking parameter $args as nullable is deprecated, the explicit nullable type 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/home/.sites/685/site2987125/web/vivid/wp-content/plugins/advanced-custom-fields-pro/pro/fields/class-acf-field-clone.php on line 35 Platz im Geschäft beeinflusst Kaufverhalten - VIVID - Fachstelle für Suchtprävention

Platz im Geschäft beeinflusst Kaufverhalten

Wie verfügbar ungesunde Produkte sind und wo sie im Geschäft platziert werden, beeinflusst das Kaufverhalten. Auch die Länge des Wegs zum Produkt entscheidet. 

Je verfügbarer es ist, desto eher wird Ungesundes gekauft

Macht es einen Unterschied, wo ungesunde Produkte im Geschäft platziert sind? Wie viele Arten es von ihnen zu kaufen gibt? Ob sie leichter oder schwerer verfügbar sind? Wie weit man gehen muss, um sie aus dem Regal zu nehmen? Ja, stellt eine Metaanalyse der Cochrane Public Health Gruppe fest. Darin wurde analysiert, was die Verfügbarkeit im Geschäft und die konkrete Platzierung ausmachen.

Inkludiert waren 24 Studien, die dies für ungesunde Lebensmittel unter die Lupe nahmen. Je verfügbarer das Produkt war, je größer das Angebot war und je kürzer die räumliche Entfernung des Konsumenten bzw. der Konsumentin zum ungesunden Produkt war, desto eher wurde es ausgewählt. Die Metaanalyse zeigte auch, dass ungesunde Produkte, die weiter entfernt platziert wurden, eine moderate Reduktion des Konsums mit sich brachten.

Die Autor*innen schlussfolgern, dass ähnliche Mechanismen auch bei Alkohol- und Tabakprodukten wirksam sein könnten. Demnach könnte die Verfügbarkeit der Produkte sowie deren Platzierung und ihre Entfernung zu Kundinnen und Kunden dazu beitragen, dass sie seltener gekauft werden.

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